28-Aug-2019: The global eye makeup
market size is expected to reach USD 21.41 billion by
2025, according to a new report by Grand View Research, Inc. It is anticipated
to register a CAGR of 5.7% during the forecast period. Growing consciousness
about physical appearance, especially among working-class population is
projected to drive the product demand. Furthermore, rising per capita income in
developing economies including China, India, and South Korea, allowing the
consumers to increase the spending in personal care products and thus will have
a strong impact on the growth.
Innovation has been
an important competitive strategy for the players operating in this market.
Over the past few years, cosmetic manufacturers have been increasing spending
on the development of products on the basis of beauty preferences of consumers.
The waterproof and sweat-proof personal care products are gaining remarkable
popularity, especially among people involved in outdoor work in hot and humid
weather. Similarly, consumers engaged in sports such as athletics, swimming,
and other outdoor sports, prefer smudge-free products are anticipated to drive
the demand for such products. Multi utility products, makeup which work as
sunscreen and anti-aging, are also gaining significant demand in the cosmetics
industry. For instance, Shiseido Company, Limited and Elizabeth Arden, Inc. has
launched eye makeups such as mascara which contain anti-aging ingredients.
Organic and natural
makeup products have been gaining popularity due to the rising awareness about
harmful effects such as, skin diseases and cancer, caused by synthetic or
chemical based products. This booming demand has encouraged the manufacturers
to focus on and expand the natural plant based environment-friendly products.
Some of the organic products includes sunscreen ingredients, which adds value
to the product. These natural products also help reduce signs of aging such as
wrinkles and enhance the content of vitamin E and A.
In
depth research report on Eye Makeup Market
Further key findings from the report suggest:
·
North America held or the largest market share of more than
30.0% in 2018
·
Eye shadow segment is expected to witness the fastest CAGR of
6.2% from 2018 to 2025
·
In terms of product, mascara held the largest market share of
more than 35.0% in 2018
·
Asia Pacific is expected to witness the fastest CAGR of 8.3%
from 2018 to 2025. Increasing number of working class women in emerging
economies including China, India, Bangladesh, and Pakistan as a result of
increased concentration of MNC offices on a domestic level is projected to have
a strong impact on the regional growth
·
The key players operating in the eye makeup market include
L'Oréal S.A; The Procter & Gamble Company; The Estée Lauder Companies Inc.;
Shiseido Company, Limited; COLORBAR Unilever; Amway; and Chanel S.A.
·
Product innovation and high spending on the development of
digital platforms to ensure product supply are expected to remain critical
success factors over the next eight years. For instance, in 2012, Purplle and
Nykaa, the Indian online beauty retailers, came into the business only through
the digital platform.
Grand View Research
has segmented the global eye makeup market on the basis of product,
distribution channel, and region:
Eye Makeup Product Outlook (Revenue, USD Million, 2015 -
2025)
·
Mascara
·
Shadow
·
Liner
·
Pencil
·
Brow
·
Others
Eye Makeup Distribution Channel Outlook (Revenue, USD
Million, 2015 - 2025)
·
Online
·
Offline
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About
Grand View Research
Grand View Research, Inc. is the
U.S. based market research and consulting company, registered in the State of
California and headquartered in San Francisco. The company provides syndicated
research reports, customized research reports, and consulting services. To help
clients make informed business decisions, the company offers market
intelligence studies ensuring relevant and fact-based research across a range
of industries including technology, chemicals, materials, healthcare and
energy.
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