Wednesday, 30 August 2017

J. R. Watkins Unveiled Its New, All-Natural Food Dye Kit!

Food coloring is one of the aspects that affect customer purchase behavior, as customers judge flavor & wellness features of drinks & foods by its color. Colors of the food products, and even for packaging, are selected on basis of the functional & emotional benefits perceived by the customer and the target market. The worldwide natural food colors market is anticipated to reach USD 2.5 billion by 2025 as per a new report published by Grand View Research, Inc.

Over the past few years, a number of companies such as General Mills & Nestle have stopped the usage of synthetic food colors as a result of the Food and Drug Administration (FDA) investigation on negative behavioral effects from exposure. The demands for natural food colorings started in 2007 when the artificial colors were linked to hyperactivity in kids. The rising concerns about various health hazards related to the artificial & natural identical colors are projected to boost the demands for the product over the forecast period (from 2014 to 2016).

A New Natural Food Color Kit by the J. R. Watkins Co.:

J. R. Watkins Co. has launched a new product line of natural food dyes. These colors are made with real spices & vegetable juices. For instance, they use turmeric powder for the yellow dye, spirulina extract to create the blue & green dyes, and beetroot juice for the red color. These food colors are also the United States Federal Food, Drug, and Cosmetic Act (FD&C) dye free. Other ingredients, apart from spices & vegetable juices, include water, citric acid, and glycerin. The red food color also contains a stabilizer.

Other Features:

The new natural food coloring kit by Watkins does not contain gluten. It comes in a small packaging with four plastic bottles, which have a dropper-like opening, making it easier to control the quantity of the color one wants to add to the recipes.

Market Insights:

The global natural food colors market is anticipated to experience rapid growth during the estimated years on account of high demands in bakery & confectionery products. In addition to this, strict rules & regulations regarding the usage of artificial and identical colors may emerge as the key growth driving factor for the industry. The major players in the global market are Roha Dye Chem Pvt. Ltd.; Naturex SA; and Chr. Hansen A/S.

In-Depth research report on natural food colors market:

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