Glossy paints appear
luminous and vibrant, which is quite appealing, however, they have various
limitations. For instance, a shinier surface is highly reflective, which can be
distracting and even highlight imperfections, if any. For people who prefer
sober and soft colors, matte finish paints are a befitting choice. In addition,
they are more durable and slip resistant. This has induced the demand for
matting agents.
Matting agents are additives
in paints and coatings, which can improve performance of paints and reduce
their overall shine. Their addition to paints results in diffusion of light.
They are also used in inks, plastics, and other materials. Silica matting
agents are popular due to their mar resistance and dispersion properties.
Synthetic silica gel is used
by Deuteron GmbH, Evonik Industries, and W.R. Grace & Co. for manufacturing
these agents, albeit they use different formulations for their respective
products.
Novel Developments
Recent studies have shown
effective ways to improve matting agents. These include surface structuring and
internal light scattering. Surface structuring enhances the properties of the
coating during the curing process. Internal light scattering distributes light
inside the coating itself. These new methods are now preferred over
conventional coating methods using silica and wax.
Waterborne coatings are environment-friendly
with properties of water repellency and abrasion resistance. They can adhere
quickly to wooden surfaces due to high molecular weight. This will benefit
manufacturers who need to follow the strict Environmental Protection Agency
(EPA) guidelines. Evonik Industries has launched a product line of waterborne
coatings—“ACEMATT”—to cater to growing industrial demands.
Market Overview
The matting agents
market is expected to reach USD 1.05 billion by 2025,
according to Grand View Research, Inc. The market is anticipated to experience
growth owing to the increase in application of paints and coatings, for
instance, increasing industrial applications in China is an additional factor
that may influence demand.
Waterborne matting agents
are anticipated to lead the global market from 2014 to 2025 (forecast period).
These agents facilitate the production of haze-free films that scatter light.
Industrial coating applications are expected to grow significantly with the
demand reaching almost 86.5 KT (kilotons) by 2025. Europe is anticipated to
grow with CAGR of 5.1% during the forecast period because of the huge demand
for architectural and wood coatings. Some of the prominent market participants
are Evonik Industries, W.R. Grace & Co., and Huber Engineered Materials.
In-Depth research report on matting agents market:
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